KRL is an independent full service agency, with the freedom to work with the best experts depending on individual client needs.

Part of our strategy is to build individual research methodologies around specific client requirements.

KRL has the flexibility to deliver anything from questionnaire design through project management to developing your whole research strategy.

KRL specialises in international, B2B and B2C research but also covers:

NPD Observational
Customer Satisfaction Mystery Shopping
Advertising Market Assessment
Branding Market Segmentation
Corporate Image B2E / Employee Opinion


 


KRL combines qualitative and quantitative techniques to deliver the best research solutions to the customer and draws on experience of the following research techniques:

Quantitative

  * Telephone interviews
* Paper self completion
* Online surveys

Qualitative

  * Face-to-face depths
* Telephone depths
* Focus groups
* Mini groups
* Mystery shopping

Desk research